One of the reasons I bailed out of twitter when I did was after having a post of mine Go Viral, the oldschool Biblically Accurate Going Viral sense of breaking platform containment and making the news in "real" media all over the world.
I felt ... complicit. As in, I know Twitter is really unhealthy, but in less than 140 characters I've just given thousand and maybe millions of people a reason to try it or keep using it. It felt complicit and gross and I'd rather not repeat that feeling.