RE: https://social.coop/@smallcircles/117619195635309932
👇 it is easy to integrate into the LLM inputs personal information about users and biasing the output with commercial or political objectives. Without the average person having a clue.
On the other hand, LLM's are so popular that for the first time there is a serious challenger technology to traditional search based adtech and the surveillance capitalism it supported.
Where there is a crisis there might be also be a hidden opportunity.
It is 'funny'. Countless people today express how #AI has made it so much easier to figure stuff out that previously involved a whole bunch of manual activities and investigation.
Basic example are the AI summaries at the top of search results, that may obviate the need to click through to individual websites (to the detriment of site content creators).
But also way more complex tasks, such as "Plan my 2wk sightseeing trip to Thailand with this and that price/quality criteria and personal preferences".
Today a #LLM may honor that request. But as our corporate web is based on #Ads and #SurveillanceCapitalism, as soon as there's consolidation in the AI sector you can bet that #LLMs services will pounce in these practices too.
And it will bring #Enshittifaction to new unprecedented heights. With #BigTech in firm control, elites and shareholder raking in the Big Money, serving marketeers, normal people truly become the product: Lambs to the slaughter.
@openrisk
In terms of a SWOT I'd characterize this as a threat, not an opportunity.
LLMs will take over as 'super-aggregators' of everything that exists on the web, detracting visitors from handcrafted sites. And in the way that people tend to communicate with their AI agents, they are bound to supply a metric ton of personal information and data on their character that will greatly benefit surveillance capitalism.
It's not enough that LLMs are a challenger to a traditional search-based model. Most likely Google has already figured out that AI is the better replacement for their search service, whose quality is deteriorating further and further.
I could formulate an opportunity, based on local LLMs, self-sovereign data, perhaps a transition to local-first computing. But this opportunity currently lags a couple trillion dollar behind where the hypercapitalist mainstream is trending towards.
Most opportunity I see in providing real human-to-human services, true personal connection.