Post · Fedizen

Jason Lefkowitz

@jalefkowit@hachyderm.io 13 min. ago

Magazine advertisements used to go so fucking hard

A full page ad for correspondence courses from a 1930 issue of Argosy. It shows an illustration of a determined-looking man rolling up his sleeves with the headline “This Is Fighting Talk,” and the following body copy:

“If you’re a quitter you won’t read far in this advertisement. If you're not—if you have the courage to face facts—you want to know who is responsible for your not getting ahead faster. We'll tell you. It’s you. The man who won’t be licked can’t be licked. If you’re a drifter you'll always wish for success but never do anything about it. The earth is cluttered with that kind.

“If you're a fighter you will do something about it.” — A full page ad for correspondence courses from a 1930 issue of Argosy. It shows an illustration of a determined-looking man rolling up his sleeves with the headline “This Is Fighting Talk,” and the following body copy: “If you’re a quitter you won’t read far in this advertisement. If you're not—if you have the courage to face facts—you want to know who is responsible for your not getting ahead faster. We'll tell you. It’s you. The man who won’t be licked can’t be licked. If you’re a drifter you'll always wish for success but never do anything about it. The earth is cluttered with that kind. “If you're a fighter you will do something about it.”

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Jason Lefkowitz

@jalefkowit@hachyderm.io 27 sec. ago

Right next to that one is an ad that reassures us that Listerine is “safe to use in any body cavity”

Nuisance No.566

Good looking. Bright. Aggressive. He came to the company from a Boston firm where he had made an enviable sales record for three years. He expected to do great things in his new position; the proposition was a winner, appealing, easy to sell, profitable to him. But from the outset things went badly. Scarcely had he opened with his cheery ‘Good morning, Madam,’ than he found the door closed in his face. They simply wouldn't listen to him. It was a new and bitter experience for him, and he couldn’t explain it.

BUSINESS MEN CAN’T AFFORD TO OVERLOOK THIS MATTER

The insidious thing about halitosis (Cunpleasant breath) is that the victim himself rarely knows when he has it. And even his best friends hesitate to tell him.

Clearly, such a condition is a distinct drawback to progress in business, professional or social life. Common sense and an instinct of ordinary decency suggest that every possible step be taken to put the breath beyond suspicion.

One certain way to accomplish this is to rinse the mouth with full strength Listerine, thesafe antiseptic, every morning, every night, and between times before meeting others.

Listerine instantly conquers halitosis because being a germicide*, it halts food fermentation and checks infection—cach a cause of odors. Then, being a powerful deodorant, it swiftly overcomes the odors themselves. Lambert Pharmacal Company, St. Louis, Mo., U.S.A.

*Though safe to use in any body cavity, full strength Listerine kills even the Staphylococcus Aureus (pus) and Bacillus Typhosus (typhoid) germs in counts ranging to 200,000,000 in 15 seconds (fastest time accurately recorded by science).

LISTERINE ends halitosis — Nuisance No.566 Good looking. Bright. Aggressive. He came to the company from a Boston firm where he had made an enviable sales record for three years. He expected to do great things in his new position; the proposition was a winner, appealing, easy to sell, profitable to him. But from the outset things went badly. Scarcely had he opened with his cheery ‘Good morning, Madam,’ than he found the door closed in his face. They simply wouldn't listen to him. It was a new and bitter experience for him, and he couldn’t explain it. BUSINESS MEN CAN’T AFFORD TO OVERLOOK THIS MATTER The insidious thing about halitosis (Cunpleasant breath) is that the victim himself rarely knows when he has it. And even his best friends hesitate to tell him. Clearly, such a condition is a distinct drawback to progress in business, professional or social life. Common sense and an instinct of ordinary decency suggest that every possible step be taken to put the breath beyond suspicion. One certain way to accomplish this is to rinse the mouth with full strength Listerine, thesafe antiseptic, every morning, every night, and between times before meeting others. Listerine instantly conquers halitosis because being a germicide*, it halts food fermentation and checks infection—cach a cause of odors. Then, being a powerful deodorant, it swiftly overcomes the odors themselves. Lambert Pharmacal Company, St. Louis, Mo., U.S.A. *Though safe to use in any body cavity, full strength Listerine kills even the Staphylococcus Aureus (pus) and Bacillus Typhosus (typhoid) germs in counts ranging to 200,000,000 in 15 seconds (fastest time accurately recorded by science). LISTERINE ends halitosis

@anguinea@mstdn.social 11 min. ago

@jalefkowit
Toughen up and be an illustrator