Black and white postcard. Bold black boarder. Large text in the middle reads POSTCARD. Below it is what I assume is the word postcard in spanish, german, dutch, finnish chinese and russian. These are the largest postcrossing countries. At the bottom it reads compare to premium brand postcard and save $1.50!

Same template this time small text box in upper left reads generic postcard is great for postcrossers looking to fill oubound slots while respecting the budget against today's surging prices. Use for meetups, holidays and everyday "howdys". There is a UPC and text below it which reads generic postcard. The divider between the message and address area reads postcrossing.com/user/johnsonsfrommissouri