Another major IIHF sponsor is threatening to pull support. Henning Strauss, CEO of German company Strauss, released this statement:

"We have been a partner of the Ice Hockey World Championship for many years and value our collaboration with the IIHF. Should Russia’s national team participate in the 2027 World Championship in Germany as a result of the CAS ruling, we will forgo all logo exposure associated with the tournament. We are also considering withdrawing as a sponsor."