Always good to keep in mind, when thinking about #BigTech, #surveillance, #tracking, and #dataprivacy, from the ever-helpful @cyberlyra:
The great trick of big tech is they make it seem like it’s all about you, you are targeted for ads that you prefer to see anyway, so it doesn’t waste your time. What you don’t recognize (because you're busy looking at your ads and an internet personalized to you) are the tactics that allows Big Tech to know which ads to show you as a target market, are the same techniques they use to figure out who they think might be an illegal immigrant to send police to their door. In other words, the very fact that Big Tech has detected I am a white woman in central New Jersey, means the same algorithms know how to determine when someone is a Black teenaged boy in Atlanta. And those same algorithms will make sure that young man never sees an ad for college admissions.