When Apple announced there was going to be a folding-screen iPhone, I figured there were two possible explanations. The first was that they had figured out how to solve an industrial design problem with folding-screen phones that nobody else had been able to solve. The other was that the days when Apple would let a market niche slide because they couldn't come up with a product to fill it that met their standards were over.
So, yeah
https://www.404media.co/iphone-duo-crackgate-crease-folding-phone/
@jalefkowit when they launch their touchscreen MacBooks the conversion to “generic consumer tech company” will be complete.