Much of the resistance to #DEI initiatives seems to come from people who are offended by the suggestion that they're against DEI when they simply feel diversity is normal and should happen organically, and so don't see the need to change their stance.

The point of #DEI is to create awareness of the fact that a situation, in which you may already be welcoming to diversity, is not in fact diverse. Doesn't mean there's evil intent. Does mean something isn't working well.