Sony held a mock funeral for its AIBO robot dog, and more than 100 colleagues came...
Sony closed down its AIBO robot dog, and the line got a funeral. Wikipedia's Aibo article says Howard Stringer closed down AIBO and other robotic projects, and that Doi, the project's creator, then staged a mock funeral attended by more than 100 colleagues from Sony.
The point of it was bigger than the dog.
Wikipedia says Doi told the crowd that the AIBO was a symbol of a risk-taking spirit at Sony that was now dead. A company's weird bets are the first thing to go when money gets tight, and the people who built them know it.
The real owners got a funeral too. AFP reported on a Buddhist ceremony in Japan for broken AIBOs and described it as a funeral like any other in Japan. NPR quoted the head priest, Bungen Oi, saying "All things have a bit of soul."
Owners had a reason to hold one.