"In political campaigns, as in other forms of marketing, it isn’t always easy to know what kind of spending moves the dial or how far. But donors wouldn’t donate if they thought the result was beyond their powers of procurement. In the US, that market is out of control and the sums involved are bonkers. British politics is cheap by comparison."
1 Boost
0 Likes
"Research by Who Targets Me, an organisation that campaigns for transparency in digital political advertising, shows #ReformUK outspending the rest of the field on platforms for which data is available. Over the past month, the party poured £301,433 into Facebook and Instagram ads, an unusual volume, sustained at unusual pitch for a period with no elections. That’s more than four times as much as the #Tories; six times more than #Labour."
#UKPol