@stux , one data point that fits here: GEO is the work of making a business findable, correctly described and citable in answers written by AI assistants such as ChatGPT, Gemini, Copilot, Perplexity and Google's AI Overviews (Google Search Central: AI features and your website). Are you seeing the same with your clients?

@stux It was "Do No Evil" but later they corrected their spelling to "Do know Evil"

@stux

@stux

i don't know when google changed its slogan from "don't be evil" to "do the right thing", but that, too, is long in the rearview mirror

@stux another timeline

@stux

Blinde veto!

#anagram

@stux I read that on the day google appeared and realized that they were planning on being evil. I have never used their search engine even once and I have as much as possible not engaged with them.

@stux

The cost cutters came in and decided the "don't" was too expensive.

@stux These days:

@stux Don't be google !!!

@stux Sergei seems to have become a proper arsehole, unless he always had that in him.

@stux one doesn't need to have a slogan like "don't be a serial killer" to not be one. If someone does have that as their slogan, that is because they are one.

These guys saw what m$ were doing and decided lets make a slogan based on public sentiment to get people to our side while we do even worse.

@stux
That was when Google was just a bunch of geeks.

@stux

Yeap... The irony...