Discussion
“Understanding the True Purpose of Generative AI in Ads”
https://ketanjoshi.co/2026/11/02/microsoft-just-gave-us-the-perfect-name-for-ai-thieves-kyle/
> The narrator drops a precise timestamp, like he’s recounting the exact moment of a terrorist bombing inside Kyle’s soul.
@baldur I'm just sad for Kyle Reese.
@baldur The one really weird part is how, amidst otherwise glaringly high production values, they apparently didn't bother to find, or fake, Excel charts that don't look awful. Oversight; or is the fact that the output and the beauty are irrelevant next to the victory and the dominance part of the point?
In true twisted mentat fashion; Kyle apparently favors the "eyes of ibad" color scheme for data analysis.
@baldur The way the narrator speaks in that ad makes me shiver.
@baldur
A tool based on theft, created by thieves, to enhance the ability to steal and make thievery more socially acceptable
Jesus it's like they don't even care about how they are perceived anymore. All the sexism, racism, and general contempt for skill is just out there on display for everyone to see because they don't think anyone is going to do anything about it, and they may be right in that not enough people will do anything about it.
@baldur wow, just wow.
@baldur kinda weird to pinpoint that first name based on an ad that someone named Mike, Lisa, and Josh probably wrote using the 78th most popular name of 1984 or whatever with an actor named Noah.
The bad guys already got names to use as pejoratives- Sam, Mark/Marc, Peter, Jensen, Sundar, Satya, Donald, Claude, go nuts. Point the finger where it belongs, not an ad that won't be around by January.