I'm fascinated by the rise of Halloween. Fascinated and also delighted.
When I was a child in the 80s Halloween was mostly a "kid's holiday" there were whispers around the edges about danger, satanic panic, devil's nights... but it was not as huge as it has become.
I think the real thing that made it become massive was the pandemic lockdown. When lockdown was over people threw themselves into this holiday.
I think about 200 kids came to the building last night.
@futurebird Modern Halloween has been brought to you by a marketing campaign initiated by Big Candy and carried on by Home Depot.