if you try to buy direct from a brand, you will visit their lavish online storefront, and immediately hit the issue that, like most websites, it was designed by magazine designers rather than software designers, and is totally unusable, with slow animations, transparency, hamburger menus and whitespace and interaction bugs and a total lack of actual information. amazon's many abusive practices, on the other hand, are enabled by a relatively plain and normal website which does, in fact, function
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@jk also the brand is very likely to drop ship the product from Shenzen via Evri so you are waiting a lot longer for it (with the chance of Evri mangling the parcel or not delivering it at all), whereas Amazon generally *does* deliver it next day
There are exceptions but they are premium priced items (such as power tools) or specialist stuff such as mechanics' LED lamps, battery maintainer/charger (a hecking large high current 12-15V DC supply and battery charger which you use when doing electronic diagnostics with ignition on but engine not running, to prevent the vehicle battery being depleted)
@jk You know what dicks me right off? When I start scrolling down a Brand's website and instead of it scrolling down, it runs through a dumb animation of The Product. Whoever designed that should be exiled.