A toy whistle from Cap'n Crunch cereal made almost exactly the 2600-hertz tone AT&T used on its phone lines, and a phone phreaker took his nickname from it...
The toy whistle packed into Cap'n Crunch boxes in 1963 emitted a 2600-hertz tone, according to Wikipedia's article on John Draper, and Wikipedia says that is the frequency AT&T's long lines used to indicate that a trunk line was available. A cereal prize ended up speaking the phone company's own control language.
Nobody planned it.
@ChrisPirillo this brings back memories of reading 2600 magazine