The trend of finding me via AI continues, it seems. Every single new client enquiry this week, bar one, has come via AI.
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@neil is it the AI summary at the top of search results (which you have to be very tenacious to avoid using) or people asking ChatGPT etc directly?
@tamsin People asking an AI tool!
@neil @tamsin So people ask ChatGPT et al. "I have this and that problem", and the AI tool actually answers "I don't know, but go to this lawyer Neil Brown" who is going to help you? That's... amazing. Because, over here in Germany, the discussion I observe is more that lawyers _lose_ clients to AI, because instead of searching for a lawyer online they now ask an AI tool their question, and these tools very firmly answer with something laymen find useful on their first sight (even if it thoroghly lacks substance by closer inspection). Or do they just ask the AI tool to recommend a lawyer?
@neil I imagine that's a bit like this.
@neil to be fair, it's becoming the normal search engine (not least because "old" search had become so useless)
@neil DegenerAItation culminated faster than expected.
@neil
This is happening a lot with @bitfolk as well. It only really started about a year ago, but when they say where they came from it's often an LLM recommendation. Makes some sense for hosting services.
I do feel completely unprepared and bewildered by how to appeal to LLMs, but I'm used to feeling unprepared and bewildered with regard to marketing.